Chef Tim Love kicked off a busy month by participating in an informative panel at SXSW that saw a huge crowd come out to see CNBC Primetime all-stars Kevin O’Leary (Shark Tank), Mike “Rooster” McConaughey (West Texas Investor’s Club) and the man himself, Tim Love and co-star of Restaurant Startup, as they talked entrepreneur-focused reality TV! They posited answers to questions such as: Why are American viewers so enamored with these kinds of shows—and why now? How do entrepreneurs benefit? Should people consider appearing on one? They broke it down for attendees, giving them the truth about the ruthless competition to make it on television and competing for the funding to turn a dream into reality.